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TOOLS FOR STRESS, SLEEP & BURNOUT, SHOP NOW

A Family-Owned Wellness Brand

★★★★★4.8/5· 200,000+ customers· Recommended by 135+ clinicians

Fall asleep in under 10 minutes.

No melatonin. No meds. No screen.

As seen in · Awarded 2 Patents
Forbes The Wall Street Journal Women's Health Shape Popsugar

83%of customers report less anxiety and increased calm

If this sounds familiar

You're tired. But your brain didn't get the memo.

It's 1am. You've tried the apps, the supplements, the "sleep hygiene" checklist. Most of it works for a week, then stops. The reason is simple: your nervous system is still in fight-or-flight when your head hits the pillow.

  • It takes 45+ minutes to fall asleep, every night
  • You wake up at 3am wired, and that's it for the night
  • Melatonin leaves you groggy. Prescriptions feel like too much.
Awake at 1am, can't fall asleep
Wearing the Classic Shift
Meet the Shift

A breathing tool you wear. Designed to slow your exhale.

The Shift is a small pendant with a precisely-tuned airway. When you exhale through it, it forces your breath to slow down. That slow exhale flips a switch in your nervous system, from "stressed and alert" to "rest and digest."

  • Most people feel calmer within three breaths
  • No medication, no melatonin, no blue light
  • Works in under 60 seconds, no batteries or app
  • Keep it by the bed for when you wake at 3am
See the Sleep Bundle
The science, simplified

The 4-7-8 breath. Three steps.

A long exhale tells your vagus nerve everything is okay. Your heart rate drops. Your muscles loosen. You fall asleep. The Shift makes the long exhale automatic.

1
Inhale for 4
Lie down. Breathe in slowly through your nose for a count of four.
2
Hold for 7
Hold the breath for seven counts. Your body starts to settle.
3
Exhale for 8 through the Shift
Slowly exhale for eight counts through the pendant. Repeat five times. Drift off.
30 seconds for the vagus nerve to start calming your nervous system
Where it comes from

The Shift was created and tested by a psychotherapist, built on a breathing practice Japanese monks have used for 400 years. It holds two US patents. Over 200,000 people have used one to feel calmer and sleep better.

Real people, real sleep

"I was asleep in 2 minutes."

★★★★★
Helpful on multiple levels

"I have struggled with insomnia from anxiety for a while. If I wake in the middle of the night, I was doomed. Now I just stay in bed, use my Shift for a few minutes, and I'm finding myself able to fall back to sleep."

K. McKenna Verified
★★★★★
Off my medication

"I have trouble falling asleep at night and I've been on medication for many years. Thanks to my Shift I am pretty much off of it, and can go to sleep in about 5 minutes."

Kimberly C. Verified
★★★★★
Asleep within 2 minutes

"I have anxiety and insomnia, and the same day I got it I couldn't sleep in the middle of the night. Once using the Shift I was asleep within 2 minutes."

Alexandra L. Verified
THE SLEEP STARTER BUNDLE

Everything you need to fall asleep in under 10 minutes.

The Shift + 10 Breaths sleep course + Care Kit. One purchase. Lifetime habit.

Sleep Starter Bundle in Silver

Sleep Starter Bundle

$99 $153 Save $54
Color: Silver
  • Classic Shift breathing pendant
  • 10 Breaths sleep course ($45 value). A 10-night program built specifically for falling asleep.
  • Care Kit polish + cloth ($29 value)

Try it for 30 nights. If your sleep hasn't changed, send it back for a full refund.

HSA/FSA eligible Free shipping over $50

79%recommend the Shift or gift it to a loved one
Quick questions

Things people ask before buying.

Most people feel calmer on the first use. For sleep specifically, most customers report falling asleep faster within the first few nights. The vagus nerve starts to calm the nervous system in about 30 seconds.
One Classic Shift pendant on a Luxe Box chain (26"), a microfiber storage pouch, a how-to guide, and a QR code for the free TKM breathwork course. The Shift is surgical-grade stainless steel, easy to clean, and durable enough to wear daily.
Send it back within 30 days for a full refund. No questions, no return shipping cost.
Yes. The Shift is HSA / FSA eligible. Just select that payment option at checkout to use pre-tax dollars.
The Shift's airway is precisely engineered to extend your exhale to 8 to 10 seconds. That length of exhale is what activates your parasympathetic nervous system. It's also patented (US Design Patent D840,529 and Utility Patent 11,433,195). You can't replicate it with a regular pendant.
Sleep better tonight

Stop tossing. Start exhaling.

The Shift Sleep Bundle ships free, and if it doesn't change your nights, send it back.

Get the Sleep Bundle — $99